Monday, July 30, 2012

Do people buy more clothes & shoes during the Great Singapore Sale?

Singaporeans love shopping, and that is a fact that needs no proving here.

It comes to no surprise, then, that sales of shoes and clothes shot up 13-15% during the 2011 Great Singapore Sale, compared to the two months before and after.

Does the Great Singapore Sale (henceforth termed "GSS") really boost sales, or is it school holidays or mid-year bonuses driving purchases?